Apple World Gallery Book
Client: Apple
Agency: TBWA\Media Arts Lab
Role: Art Director in charge
After the success of the Shot on iPhone campaign, Apple wanted to surprise and thank the photographers for their contribution and buzz they created.
So we made a book. Actually two books. One that shows all the photos we used during the campaign, with additional notes from each photographer. And the second one shows them on billboards and street-level spread around the world, so each photographer can see where their photos were posted.
Both books came in a hardcover case, with the ribbon placed on each photographers page, including a pair of white gloves. These books are limited and nowhere to buy and purely a thank you from Apple to their customers.