Apple — iPhone 5c
Client: Apple
Agency: TBWA\Media Arts Lab
Role: German Art Director for origination, adaption and production
“Every story has its color"
Apple's first digital campaign, made just for Tumblr. Playful videos feature animated dots in different daily situations.
In addition, we created a couple of print adverts that were contextual to each individual magazine, its cover and ideally the main story within the issue.