LUFTHANSA
ATTITUDE
CAMPAIGN
ATTITUDE
CAMPAIGN
Client: Lufthansa
Agency: Kolle Rebbe
Role: Senior Art Director for OOH and Print
Team members: Christian Kroll, Oleg Friesen, Nicole Feldmann
In 2018, the Lufthansa crane celebrates its 100th birthday. For the premium airline, it's the opportunity to not only set new trends in design but also in communication. Since the young target group is less and less defined by classic status symbols and privileges, Lufthansa wants to make a modern premium promise.
We promise experiences that enrich your own life - in a world where endless adventures and surprises await. That's why Lufthansa does not celebrate itself for the anniversary, but curiosity, openness, yes to new ways and experiences.