I love to
create and craft.
I’m an Executive Creative Director living and working in Munich. Over the last 15 years, I've been lucky enough to work in leading advertising agencies creating beautiful campaigns and brand experiences. The work I've done never distinguished between online, offline or any other channels and was made for wherever the idea or design worked best. I had the chance to work with many talented people at agencies such as kempertrautmann, Leagas Delaney, Serviceplan, TBWA\MediaArtsLab, Grabarz&Partner and Accenture. On the way, I’ve also won some nice awards, but am a little bit prouder of some cycling medals that demanded quite some pain as well.
So if you need some help on a project send me a text or ring. If I don’t respond I’m probably outside enjoying gelato.
+49 (0) 1520 350 37 20
Client: Apple
Agency: TBWA\Media Arts Lab
Role: Art Director in charge for OOH curation, allocation and rollout across EMEA+India
London Team members: Zamir Antonio, Pauline Kerleroux, Marion Sorrel
All photos were handpicked and curated for each specific Location. Around train stations and airports travel related images appeared. Within art minded districts images were more colorful and graphic. For large OOH sites it was our approach to avoid showing images twice within Cities and even within countries. And on street level and tube stations we explored walkways and behavior to give every viewer a unique and diverse experience.
• The initiative has been directly mentioned by 24k opinion leaders, leading to 255M online impressions
• Featured photographers and fans created their own online community to share sightings (twitter.com/shotoniPhone6)
• Instagram engagement: #shotoniPhone6 increased by +11571%
