I love to
create and craft.
I’m an Executive Creative Director living and working in Munich. Over the last 15 years, I've been lucky enough to work in leading advertising agencies creating beautiful campaigns and brand experiences. The work I've done never distinguished between online, offline or any other channels and was made for wherever the idea or design worked best. I had the chance to work with many talented people at agencies such as kempertrautmann, Leagas Delaney, Serviceplan, TBWA\MediaArtsLab, Grabarz&Partner and Accenture. On the way, I’ve also won some nice awards, but am a little bit prouder of some cycling medals that demanded quite some pain as well.
So if you need some help on a project send me a text or ring. If I don’t respond I’m probably outside enjoying gelato.
+49 (0) 1520 350 37 20
Client: Skoda International
Agency: Leagas Delaney
Role: Art Director
Team members: Florian Schimmer, Michael Götz, Heiko Franzgrote
With SKODA's strongest year on record, the Czech car manufacturer entered the microcar sector with its Citigo. As a part of the Volkswagen Group, two competitors came up at the same time. The VW Up and the Seat Mii.
For the launch, we created a huge cross-media campaign which sells the Citigo as a communication tool, not as a car. With a twinkle in the eye, we showed several features and apps representative for specific car features. The main feature of this new gadget is the "meet" function which allows you to see your friends in real life, in real-time and in ultra-realistic 3D.