The Tuna Tunes
Client: Followfish
Agency: Leagas Delaney
Role: Art Director
Team members: Florian Schimmer, Michael Götz, Heiko Franzgrote
Germany's sustainable fish brand followfish now even has tinned tuna in its range. The extraordinary thing: It´s caught by hand in the Maldives. This centuries-old fishing method saves thousands of jobs locally and practically avoids bycatch and overfishing. Making it probably the most sustainable tinned tuna in the world – and that's what the world should get to know about.
To emphasize the exceptional sustainability we even recycled the tin and built a ukulele out of it. Thus we demonstrate with music that eating tuna can be fun again.